Expo Etiquette: 3 Ways To Increase The Effectiveness Of Your Trade Show Booth
Exhibiting at an expo can be a great way to increase awareness for your company and the products or services you provide. Unfortunately, many companies don't take the time to learn how to maximize the benefits that participation in an expo can provide. If you are looking for ways to make your trade show booth more effective, brushing up on some simple etiquette could do the trick. Here are three etiquette tips you can use to ensure your next expo booth is a success.
1. Remember to be outgoing (and make sure your staffers are outgoing as well).
Many guests attend expos each year, and these guests provide a captive audience to educate about your company. Unfortunately, if you and your staff members aren't outgoing, then you might never have the chance to interact with trade show guests.
According to expo guests, 89% of the interactions they have with an exhibit are initiated by booth representatives. If you are taking the time to reach out to the people attending your expo, you could be missing out on retaining potential clients for the future.
2. Be sure you are maintaining brand consistency.
While it might be tempting to create a trade show booth that showcases your own creativity, it's important that you remember to maintain brand consistency when designing your exhibit. Your booth should display personality and character, but it should reflect the broader marketing message of your company.
Maintaining brand consistency helps to promote customer loyalty, which translates into increased sales in the future. Guests who visit your trade show booth will be able to easily identify your products or services in the marketplace if you keep your booth design in line with the established branding goals of your company.
3. Strive to inform expo guests, not just give them a sales pitch.
While the ultimate goal of any trade show booth is to increase sales, guests don't necessarily want to hear a sales pitch. By providing useful information on your products or services, you will reap the rewards of increased sales in the future.
Statistics show that 91% of expo attendees say they get the most useful buying information from exhibitors at a trade show. Instructing your staffers to inform guests rather than give them a sales pitch will give you the opportunity to influence future purchasing decisions.
Proper etiquette when it comes to expos can help increase the effectiveness of your trade show booth. Be outgoing, design a booth that maintains brand consistency, and inform guests rather than trying to sell them something, and you will be on your way to successful expos in the future. For more information about expos that are going on, visit Georgios Banquets Comfort Inn & Conference Center.